Press Releases
Shangri-La Launches MaxiMICE For More Rewarding Meetings Help Event Organisers Maximise Returns
25 May 2009

Shangri-La Hotels and Resorts, Asia Pacific's leading luxury hotel group launches MaxiMICE - a rewards initiative that gives meeting organisers  more of what they want: top quality meetings and stretching the corporate meeting budget with a 10 per cent credit towards their next meeting.

From now until 31 December 2009, MICE organisers who confirm a meeting group will enjoy a 10 per cent credit, which they can use for their next meeting at any of the 62 Shangri-La hotels and resorts worldwide. Applicable to any Shangri-la hotel service and with a maximum credit of US$5,000, MaxiMICE offers meeting organisers attractive rewards for their business and long term savings. This group-wide incentive programme provides extra value to meeting organisers, and the credit is valid until December 31, 2010. Organisers can enjoy this attractive offer for any bookings with a minimum of only 10 rooms plus meeting facilities. 

"At Shangri-La, we understand the budget pressures that busy event organisers face, needing  to maximise their returns without compromising the standard of excellence in delivering successful events. Our event customers tell us that Shangri-La’s exceptional meeting experience means they want to come back, and we seek to develop  long term business partnerships with organisers,” said Kent Zhu, group director of sales and marketing, "therefore we are rewarding repeat events with budget stretching incentives.” 

Offering over 130,000 square metres (over 1.4 million square feet) of meeting space, Shangri-la features more capacity for small and large scale meetings and conferences than any other Asia Pacific luxury hotel group. Facilities include pillarless, high-ceilinged ballrooms of up to 2,240 square metres, state-of-the-art audiovisual equipment and sumptuous catering, which is all enhanced by Shangri-La’s exceptional hospitality from the heart.

For bookings and more details of MaxiMICE, please contact our regional sales office or visit www.shangri-la.com/maximice.

“Signature Events” is a comprehensive set of initiatives designed to position Shangri-La Hotels and Resorts, Asia-Pacific’s leading luxury hotel group, firmly at the forefront of delivering streamlined, successful events.  Meeting organisers can take advantage of services and benefits tailored to their needs, from initial inquiry to event follow-up.  With over 130,000 square metres (over 1.4 million square feet) total meeting space in 65 properties, Shangri-La offers more meeting capacity than any other Asia Pacific luxury hotel group, featuring pillarless, high-ceilinged ballrooms up to 2,240 square metres in key city locations.  For more information, please visit www.shangri-la.com.

For digitised pictures of the group’s hotels, please go to http://www.shangri-la.com/imagelibrary.

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